Seth Godin Is Lying To Himself And So Should You

It’s no secret: Seth Godin tells himself lies

…So does Mark Levy

…and yes, I admit, so do I. The truth is, if you want to add a very powerful construct to your creative toolkit you should too.

Let’s see how we can build this construct:

In his book, The Accidental Genius, Levy suggests you, “learn to lie” in your free writing. One of my favorite examples of his is: imagine you’re a consultant, now imagine yourself charging a thousand times your normal fee. How would that change the type of work you do with clients? How would that change who your clients are? How would you run your business? You get the idea…

Godin uses the much more elegant term, paracosm, a detailed imaginary world. The technique is to image a world where __(fill in the blank)__.

Researchers recognize paracosm play (you know it as “playing make-believe”) as an indicator of high levels of intelligence and creativity in children. And as we know, we were all much more creative as children.

The exercise is simple in its task, but can be difficult to do until you give yourself permission to really play. Combine this technique as Levy does, with free writing, or in brainstorming and ideation. Be sure, as Godin does, to imagine worlds without your sacred cows (see also Irreverence And The Art Of Throwing Monkey Poo)

Take your newly imagined world or great lie and now build and create all the details that would result if it were true. Believe the lie as truth and play your way down entirely new and insightful paths you never new existed.

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    About Kevin Tobosa

    Creative strategist and author of, a blog for everyone seeking tools and techniques for super-charging creative output.

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