Seth Godin Is Lying To Himself And So Should You

It’s no secret: Seth Godin tells himself lies… …So does Mark Levy… …and yes, I admit, so do I. The truth is, if you want to add a very powerful construct to your creative toolkit you should too. Let’s see how we can build this construct: In his book, The Accidental Genius, Levy suggests you, […]

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New American Airlines identity won’t change how we feel about flying


I’ve caught some of the buzz from people weighing in on American Airlines new identity. As I was about to put on my creative director hat and add to the noise, I was struck by the fact that I really don’t care. Branding and identity are a big part of my career as a creative. […]

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Irreverence And The Art Of Throwing Monkey Poo


Let’s face it. No matter how well you prepare to lead a group through an ideation process, sometimes they just run out of steam. Maybe the problem is too complex or too undefined. Maybe people are tired or uninterested. If you find yourself leading or participating in a meeting that is fluttering and deflating faster […]

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The New Year Resolution That Will Improve Your Creativity

Here we are at the beginning of another new year and like many people, I’m excited to set my resolutions. What better time to step up our creative game as well? You’re with me? Good! And just as most fitness resolutions require feeding our bodies the good stuff, our creative resolution means feeding our minds […]

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Digital Detox: Does Exposure To The Outdoors Improve Creative Reasoning?

A recent study conducted by psychologists from the University of Kansas and the University of Utah finds that unplugging from your digital devices and getting out into nature can significantly boost your creativity and problem solving skills. The research was conducted on 50 adults participating in a 4 to 6 day tech-free nature hike. All […]

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